Takealytics parses the promotional text for every venue and classifies it into different groups. These groups are colour coded in the Promotional Calendar and the shade of colour changes depending on the level of discount.
These mechanics are also shown in Grid Builder enabling you to see when competitors have done a specific type of promotion.
Promo Text: The text shown on the aggregators site
Promo Category: Takealytics classification of the promo type
Promo Select/All: If all menu items or select menu items are part of the promotion.
Promo % Depth of Cut: The discount offered as part of the promotion
Promo Trigger: The amount you need to spend for the promotion to apply.
Promo Deal Value: The deal value associated with the promotion.
To access these promotional mechanics go to Grid Builder and choose the promo metrics.
Promo Mechanics shown in Grid Builder