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What does 'Depth of Cut' Mean?
What does 'Depth of Cut' Mean?

Explaining what Depth of Cut is when shown in Takealytics

Chris Thomas avatar
Written by Chris Thomas
Updated over a week ago

'Depth of Cut' is the level of discount offered on a promotion vs it's normal price.

This may also be shown as DoC in the Promotions Analysis

For example if you saw the promotion: “Cheeky Tuesday - 20% off when you spend £15” the depth of cut would be 20%.

Takealytics parses this information from the promotional text or calculates it if the percentage value isn’t specifically detailed. You can access this metric within Grid Builder and it’s also shown within the Promotions Analysis.

% Depth of Cut shown in Grid Builder

Depth of Cut shown in the Promotions analysis

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