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Analysing Consumer Perception across your Estate
Analysing Consumer Perception across your Estate

Typical Function: Marketing, Frequency: Monthly

Chris Thomas avatar
Written by Chris Thomas
Updated over a week ago

Each of the platforms provide an overall rating for every restaurant, highly visible on the shelf page.

Having a rating of at least 4.4 out of 5 is important in driving consumers to your restaurant. Below this and your review score could be actively turning consumers to other restaurants.

If your delivery is fulfilled by the platform, unfortunately you as the restaurant can’t control the final customer experience, but be aware shoppers will traditionally blame the restaurant in their review rather than the platform.

In takealytics you can see how your restaurants reviews compare both across your estate and across platforms.

How to Run the Report

1) Select the Grid Builder analysis and type in the name of your estate. e.g. Frankie & Benny.

2) Click on Filters, choose Grid Builder and Select the fields Rating and Reviews.

The header row details the average rating across your estate. It can be used to quickly see if there is a specific platform issue. In this case we can see Just Eat is considerably lower than Uber Eats and Deliveroo.

Note: Just Eat's review score is out of 6 stars. To create one normalised view of the market, takealytics converts this to a 5 star rating to enable easy comparison.

Sort by the headers to identify the worst performing locations by platform.

Or use the filters to highlight venues where the reviews are below 4 stars.

Venues which are above this will be excluded from the analysis.

Alternatively the data can be exported and using Excel identify the average performance across your estate. The example below details Frankie and Benny's lowest rated locations.

This report can be run for your venues or competitors.

There are a number of significant aspects that you can influence that will have a huge impact on the end experience and consequently the reviews:

Delivery time - Reviews are particularly negative when food is slower than initially communicated.

• Food presentation on arrival - Ensure you have adequate packaging for your food to prevent it being damaged in transit. Review your menu to ensure your dishes are suitable for transit.

• Quality and temperature - Food should be delivered to the same standards you would expect dining in.

• Missing items - Check every order carefully before passing to the rider. • Correct labelling of food allergens.

Click the restaurant link where you may be able to gain more detail on the common reasons for poor reviews.

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