Across the delivery platforms there are a number of instances where independent restaurants use names or trademarks which are extremely close to larger restaurant chains. On Delivery platforms this may well confuse the consumer and potentially damage the reputation of the larger branded restaurants.

Clients use takealytics search to rapidly identify these infringing restaurants to follow up with their legal team.

Examples seen across the platforms include:

Nandowz, Gangnam Style KFC, Kings Burgers, Express Pizza

How to Run the Report

1) Select the Overview analysis and type in the name of your restaurant in the search.

2) Sort the Name field from high to low to help spot outliers

We also suggest typing in alternative spellings for your restaurant.

We would recommend that if you wish to follow up with the delivery platforms on any venues infringing your trademark, click on Grid Builder and add the Venue ID, Name and Address fields into your report from the Filters tab.

Click Export and share with your legal team and delivery platforms.

These fields will help the platforms easily identify the relevant restaurant.